Publication history[ edit ] Crack Comics 5 Sept. Cover art by Gill Fox. Studio artist 4 crack Comics started off as a monthly anthology of 68 pages, often with as many as 15 features. At first edited by Ed Croninmuch of its material was originally “packaged” by the Eisner and Iger Studio.
When done right, putting your work in the hands of a wholesaler means they will concentrate on getting your work out the door so that you can spend more time actually creating. At the end of the day, these are business relationships and should be treated as such by both parties.
The buyer then sells the work to the public at its full retail price. Selling your work to a wholesale buyer can provide a consistent source of revenue while expanding your product to new audiences. However, the key to wholesale is volume. The only way to benefit from these relationships is to price your work consistently and fairly for both you and the retailer. Your prices should remain the same among various retailers for similar work.
Know which pieces are right for wholesale Retailers usually double or even triple the cost of your item. It’s important for artists to accurately factor in all the operating costs materials, hours, creative time, etc.
Consider a streamlined alternative to cut down on overhead and diversify your line of work. Keep up-to-date line sheets To make sure your production schedule and prices are running smoothly, stay on top of inventory management.
These are necessary resources in the wholesale market. In a worst case scenario, a retailer has an easier time exploiting an artist who is disorganized and inconsistent.
In the best case, retailers will view you as professional partners that they look forward to working with in the future. The goal here is to spend time making art instead of shuffling papers! Side Note: You should expect wholesalers you work with to keep accurate and organized records as well. Build relationships with potential clients Stay in touch with prospective and current clients. Following up is an essential business skill when it comes to cultivating new wholesale customers and increasing sales to existing clients.
Send retailers up-to-date line sheets and catalogs ahead of key retail buying times. Invite established and potential buyers to your events.
Send them postcards of new products. However you decide to reach out, make sure you are engaging your retailers! Implement a comprehensive social media strategy , and make sure to work across platforms. Consider LinkedIn to get in touch with key people at trade shows or interior decorators looking for local art. Leverage Facebook to post videos and engage an active audience. Use Instagram to show a glimpse of your studio and your latest work.
Combine them all and you’ll have a winning strategy. Wholesale accounts have both advantages and challenges when it comes to expanding your art business. Knowing how much to produce, which pieces are right for wholesale accounts, and keeping professional records can help provide your art business with a steady stream of income.
Artwork Archive offers inventory and client management features to help artists expand and streamline their business. Share This Article.
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